About Thinking Pink
A registered non-governmental organisation with partners supporting the fight against breast cancer.
Thinking Pink is a registered non-governmental organisation with partners supporting the fight against breast cancer through awareness campaigns, clinical breast screening, research, breast health education, advocacy, and assistance to some financially challenged diagnosed with breast cancer. Through treatment options, includes treatment options, transportation to and from treatment facilities, and counselling.
Our key function is to reach the most remote areas nationwide to educate the populace, conduct training-of-trainers workshops on the signs and symptoms of breast cancer, identify risk factors, and collect vital data.
Mission
To save precious lives through intense awareness campaigns, give hope, and promote public awareness nationwide. “No woman should suffer mortality or morbidity due to access or location.”
Vision
The Foundation aims to enlighten the general public about cancer and encourage better lifestyle choices among individuals, thereby reducing the prevalence and impact of this dreaded disease. We also seek to improve healthcare workers’ alertness to recognise the signs and symptoms of cancer, increasing access to proper cancer education, prevention, control, and treatment.
Our Core Values
Teamwork
We are passionate about our mission. We operate on respect, cooperation and trust.
Caring
We are considerate, respectful and caring towards individuals and families touched by Cancer.
Integrity
Committed to highest standards of professionalism, operating transparently and ethically with full accountability.
Inclusivity
We value diversity and work hard to create a collaborative environment.
Our History
- Founded: By Mrs Cremelda Parkinson Pratt after deep soul searching and losing a dear friend & an in-law to Breast Cancer.
- Memberships: Full member of UICC (Union for International Cancer Control), Sierra Leone Cancer Society & American Cancer Society.
- 2008: Health Fair held on January 8th to officially launch TPBCF. 278 participants, 45 had breast abnormality. Mandate from Ministry of Health and Sanitation.
- 2012: March 8th — Foundation rebranded with office space and paid staff.
- 2013: First annual half Marathon to promote Breast Cancer awareness nationally.
- 2017: Invited to NCDS validation meeting at WAHO in Abidjan.
- 2019: Founder represented at World Cancer Leaders’ Summit in Kazakhstan.
- 2020: Invited to learning tour in Mauritius sponsored by UICC.
- 2022: 10th Anniversary — SPA donated by Mrs Joyce Osman and family launched.
- 2022: Represented at UICC World Cancer Congress — presented “MOBILISING FUNDS FOR TREATMENT OF UNDERSERVED WOMEN IN SIERRA LEONE”.
“The Foundation is proactive with a mission to vigorously take up the challenges of breast cancer awareness in Sierra Leone alongside partners, stakeholders, donors, volunteers, and all who share her vision. No one should die from Breast Cancer because of Geography or poverty.“
Meet Our Team
A dedicated group of passionate health advocates, caregivers, and volunteers working together to create hope, spread awareness, and support individuals affected by breast cancer.